Designer and Strategist • Branding, Campaigns, Digital
I take the complex and make it clear.
I’m a senior designer focused on bringing clarity to complex ideas through brand systems, campaigns, and digital experiences. My work sits at the intersection of strategy and execution—helping organizations define what they’re saying, how they say it, and how it shows up consistently across every touchpoint.
Advance Together: Our Collective Learning Series
We coordinate all fundamental components, empowering participants to focus entirely on learning, networking, and measurable outcomes.
Orientation and Goal Setting
We establish shared objectives, outline solutions, and set performance metrics that frame the comprehensive experience ahead.
Core Skills Workshop
We implement interactive modules that demonstrate essential techniques, optimize retention, and embed practical competences through guided practice.
Strategic Simulation
Teams implement solutions within a controlled scenario, testing decision pathways and measuring impact with immediate feedback.
Expert Panel and Q&A
Industry leaders present emerging trends, facilitating critical discourse on future challenges and collaborative opportunities.
Structured Precision, Every Step
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01
During discovery, we collect relevant data, clarify objectives, and align expectations with measurable benchmarks.
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02
Our analysts apply statistical methods, process mapping, and risk assessment tools to interpret collected information objectively.
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03
We outline initiatives, resource requirements, and timelines in a structured roadmap.
Our Service Portfolio
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Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.
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Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.
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Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.
Value Beyond Expectation
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We deliver end-to-end services that minimize fragmentation.
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We engage stakeholders as partners, not spectators.
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Every proposal is anchored in empirical evidence.
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Brand Refresh
Reduced design production time by ~30% and strengthened internal stakeholder trust.
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Public Perception Campaign
Generated 31M+ campaign impressions and drove 17,000+ landing page visits.
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Gig Harbor Connector
Helped launch a full service identity in 2 weeks with a low-cost, scalable design system.
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Recruitment Campaign
Increased job applications by over 50% during the 12-month campaign and increased hiring by ~100%.
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Annual Report
Turned a collection of metrics into a compelling, story-driven communication tool.
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Smith-Kandal Rebrand
Increased web traffic by ~40% during and generated a notable lift in new client inquiries and leads.
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Windsor Christian Rebrand
Improved website usability and navigation, reducing friction in key user flows, making them 2x faster.
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Select Logos
A landing place for various branding projects from over the last 13+ years.
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The Kitchen Sink
A bunch of random stuff I have no clue to do with but figured you might like to see.