Pierce Transit
Annual Report
Breathing life into data and initiatives by showing their human side.
Client
Pierce Transit
Role
Lead Designer
Services
Brand + Creative
Branding + Visual Identity
Copy Writing
Graphic Development
Photography
Print
Strategy
Typography
The Problem
The Communications Department came to me with the facts and figures for the Annual Report. However, end-of-year numbers mean little without background or story.
The Solution
Using supporting imagery, I positioned the people who use our service at the front and center. I also explicitly connected the text to clear value statements with headlines and header text at the top of each page.
The Result
This humanized the report, helping all the seemingly disjointed updates from the previous year feel visually and thematically connected, implicitly and explicitly communicating that Pierce Transit is an intentional organization. It also created a compelling story that readers could latch onto and more easily understand, making the report a helpful tool for our Outreach teams to reference and share with community leaders and the public.
Highlighted Projects
A closer look at design challenges, thoughtful solutions, and their outcomes.
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Smith-Kandal Rebrand
Helping quality work attract great clients by improving the aesthetic and message.
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Windsor Christian Rebrand
Connecting a church and it's school with easy-to-use, modern design.
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Select Logos
A landing place for various branding projects from over the last 13+ years.
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The Kitchen Sink
A bunch of random stuff I have no clue what to do with, but figured you might like to see.
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Pierce Transit Brand Refresh
Unifying a brand and a design team with clearer direction and process updates.
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Public Perception Campaign
Shifting public opinion with a wide-scale campaign from concept to execution.
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Annual Report
Breathing life into data and initiatives by showing their human side.
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Gig Harbor Connector
Launching an adaptable, new service on a short turnaround.
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Recruitment Campaign
Standing out from the "Now Hiring" crowd during the COVID labor shortage.
