Windsor Christian Rebrand

The Challenge

• Disconnected branding between church and school

• Outdated website with poor usability and navigation

• Friction in key user journeys (onboarding, finding events, accessing curriculum)

• Lack of clear ownership and structure for ongoing content management
  

The Approach

I grounded the project in user research and design thinking to ensure solutions addressed real needs:

Research & Insights

• Conducted user interviews and synthesized findings into an empathy map

• Identified pain points across what users said, did, and felt

• Translated insights into a clear problem statement to guide decisions

UX & Website Design

• Simplified onboarding flows, reducing friction and unnecessary steps

• Defined key user journeys (events, curriculum, engagement)

• Created lo-fi wireframes to validate structure and usability early

• Developed hi-fi designs aligned with the new brand system

Brand System

• Designed a unified visual identity connecting church and academy

• Led a multi-round stakeholder process (concepts → refinement → final system)

• Established typography, color, and layout standards for consistency

• Built a foundation for ongoing content and brand governance

Validation

• Conducted task-based usability tests and desirability testing

• Iterated based on both qualitative and quantitative feedback
  

The Results

• Improved website usability and navigation, reducing friction in key user flows

• Streamlined onboarding experience, making it easier for users completed tasks 2x faster

• Established a unified brand system across church and school

• Increased user satisfaction, reflected in consistently positive feedback

• Delivered a scalable framework for ongoing content management and updates

• Created a research-backed foundation for future digital improvements